Recently, science and education on CCTV Channel 10 units have been popular for several years "Lecture Room" of the survival problem, causing the media and people's hot. "Lecture Room" ratings decline has become the undisputed facts. Situation in ratings in November, the part always came in the eighth channel nine. The first of the throne, received three weeks to be less media attention "about the" get. There is no dispute that, "Lecture Room" is a crossroads, in the end is a dead end, then the Western Hills sunset? Still gorgeous turn, Nirvana rebirth?
"Lecture Room" is July 9, 2001 to begin broadcasting, seminar-style columns, column aims to build knowledge of the times, the wisdom to enjoy life. Range of topics including the University general courses, elective courses essence; elite influential seminars, keynote speeches; community scholars, celebrities wonderful speech. Select the audience most interested in the forefront of the most attractive topics. Pursuit of academic innovation, encourage individual thinking, emphasizing tastes, and attention to communication interaction. The brand has become a science and education channel section.
Since the birth from the column, the ratings have been very low, can be experienced frustrations. Even in 2003, its ratings once the edge of the verge of being eliminated. Under the weight of survival The directors and gradually explore a mature operation mechanism, involving changes in form and content. By 2004, Yan Chong-year speaker's "clear 12 Royal Mystery" hit, became a ratings downturn, the original "Lecture Room" of the inflection point, jumped the throne sat channel viewing the first in a long time, then all leading position, with little over the top three out of range. In successful reforms, "Lecture Room" 2006 CCTV as one of ten outstanding part, second only to "Network News" ranked second. Recently, the authorities launched a Chinese TV show chart, "Lecture Room" was named the year and best human science television programs. This situation continued until 2007.
Through the "Lecture Room" is the best combination of academic media stage, a large number of unknown, experts and scholars quickly became a part of the academic star entertainment. The most prosperous of no fewer than ten people. Such as Yi Zhongtian's "Three Kingdoms", in Dan's "fuss", Yan Chong-year "Qing Dynasty 12 Emperor", MA Rui-fang's "said Liao," the Forest of the "Reading Historical Records", Kong Qingdong the "Jin Yong's martial arts world," Wang Meng The "Show-Dream of Red Mansions", Jilian Hai's "are said, and Shen," and so on. "Lecture Room" to rely on these academic stars quickly popular, also rely on these academic stars "Lecture Room" immediately became popular. Not academic stars, "Lecture Room" may still be a tepid program; not "Lecture Room", the professors and experts and scholars are likely to continue to "obliterate natural everyone carry on."
"Lecture Room" is how soared by a lackluster show into hot hot events? There is no doubt, is to take a commercial, entertainment, popularization of the road. If the "Lecture Room" still persist in creating the beginning of "Spring Snow" purely on the academic, it is absolutely impossible to go CCTV ratings runner-up, is not made a star out batch after batch of "academic super girl." Yan Chong in speakers from the "clear 12 Royal Mystery" hit, seems to have become "Lecture Room" inflection point, so that part once and penetrate to the development of new tactics that take the commercial development of the road, an occasion to rally and packaging Build your own academic star.
Consequently, a number by speaking, eating lip service started "academic super man, Super Girl" have been built out. Since then, more packaging, more than speculation, and distortion that Joking much, much more suspense and gimmicks, such as "Liu Bang is gay," "Jade bad behavior" and other absurd argument, for a forum full of kitsch atmosphere, the more and more like the entertainment talk show.
However, things tend to extremes meet. Commercialization means that both rich flavor; entertainment means to meet, sensational, not only with the serious odds with the cultural demands of academic part, but also to the part of the further development of the set the fence. It's like booming a few years ago a TV program while gradually disappeared in the excitement. An important reason is that, over the pan to bring the market to meet the entertainment is a simple product, it needs to keep sensational, additional stimulation, this is undoubtedly a challenge to the program's survival. Cultural and academic sections of the over-commercialization and entertainment, will bring the audience to accept the disorder and mental harm, easily lead to antagonistic and confrontational.
Recently, Yan Chong signings were slapped on in Dan was provocative enough to explain the academic entertainment for the masses, commercialization suspicion and even hatred. Slap people in the incident, a site has "Yan Chong was playing a major cause of the incident," conducted public opinion poll, ranked first in the "academic stars over the market, screen-based, resented" . The shortcomings of the market is evident. Since the "Lecture Room" defined as a scientific education programs, they should stick to their taste, should not be excessive pursuit of commercial atmosphere. Thus, ratings may be tepid, but not likely to have been a huge challenge.
Indeed, a TV program (such as "The Same Song", "art life" etc.) Most of this program in its mature, the ratings reached a certain limit, the important thing is how to maintain a solid core audience, so that The loss not to. If the blind pursuit of ratings, simply pandering to vulgar taste, then the part itself, the quality and grade will inevitably suffer. "Lecture Room" is also true.
If the "Lecture Room" to commercial, entertainment-oriented path, with the appreciation of people's appreciation and improvement of programs and will meet disdain and despise. If you can stick to academic knowledge, then the path, then it is possible to achieve gorgeous turn, re-authorized by the audience. China has a long history deeply rooted in Chinese culture. Naturally, I am hope "Lecture Room" better and better.